AIM Fishing

AIM Fishing reached out to me to create a logo for their new NXT Tour. The goal was to design something that tied into the look and feel of their existing AIM logo while also giving the new tour its own strong identity.

I carried over core elements from the AIM brand and paired them with fresh details like wave-inspired shapes and a forward-leaning, modern treatment of “NXT.” The NXT mark was also built to work as a standalone element, giving the organization flexibility for marketing across different platforms and materials.

The final design delivered a bold, energetic logo that felt connected to AIM’s established brand while bringing something new and distinct for the NXT Tour.