BaitClipper

A buddy of mine who happens to be an avid fisherman designed a 3D printed tool to make prepping minnows fast and easy. He asked me to create a logo, website, and retail packaging that matched the product’s bold, original feel.

I leaned into the orange and black of the tool itself, choosing colors and fonts that felt sturdy and strong. The result is a simple, eye-catching identity that stands out on everything from shirts to screens to store shelves and captures the no-nonsense spirit of the BaitClipper.